Your mission
As a Senior Performance Marketing Manager (m/f/d), your mission is to drive user acquisition and engagement of Bliq for passengers. You will leverage data-driven strategies to develop converting mobile marketing campaigns, increase ROI, and contribute significantly to our growth objectives.
Responsibilities:The Bliq consumer app has already achieved a successful launch, garnering a strong base of over 100,000 early adopters. Your role is pivotal in advancing it to the next level. Your responsibilities will include:
- Develop, implement, and manage mobile performance marketing campaigns across multiple channels (e.g., Meta, Google, Apple, TikTok, etc.) to drive app installs and user engagement.
- Conduct thorough market research and competitive analysis to identify growth opportunities and target audience insights.
- Collaborate with the product and analytics teams to define key performance indicators (KPIs) and measure the success of campaigns.
- Utilize A/B testing methodologies to optimize ad creatives and user funnels.
- Analyze campaign performance data to provide actionable insights and recommendations for continuous improvement.
- Manage and allocate marketing budgets efficiently to maximize ROI and user acquisition.
- Implement App Store Optimization (ASO) strategies to improve app visibility and conversion rates.
- Stay updated with the latest trends and best practices in mobile app marketing and performance advertising.
Your profile
You are right for this role if you embrace the opportunity of joining our team early in its growth path. You are not afraid to work hands-on and deeply involve yourself in every single aspect of establishing Bliq as a successful consumer brand in the mobility space.
We are seeking candidates with:
- Proven experience as a Performance Marketing Manager or similar role in a startup environment, for a mobile app, preferably in the mobility industry.
- Strong understanding of performance marketing channels, tools, and platforms.
- Excellent analytical skills with the ability to interpret complex data and make data-driven decisions.
- Proficiency in marketing analytics tools such as Google Analytics, Adjust, Amplitude, or similar.
- Experience with A/B testing and conversion rate optimization (CRO).
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Excellent communication and collaboration skills, with the ability to work effectively in a remote-first environment.
- Self-motivated, entrepreneurial mindset with a passion for driving growth and achieving targets.
- Bachelor’s degree in Marketing, Business, or a related field. Advanced degrees or certifications are a plus.
Why us?
Joining our team comes with a range of benefits, including:
- Working with a team of highly skilled and motivated colleagues in an entrepreneurial environment.
- A culture that values success, reliability, and community building.
- An open-minded and enjoyable work environment.
- Opportunities to take ownership of your projects quickly.
- A remote-first work policy and flexible schedules.
- Work equipment tailored to your preferences.
- Training budget of 1,000 EUR per year at your disposal.
About us
With Bliq, we are building a next-gen ride-hailing company with a special focus on drivers. We’ve spent the past three years building the Bliq Driver app that helps drivers control the biggest platforms in their area on a single interface, work easier, and earn more. Since our launch, more than 100,000 have already done 50+ million trip offers.
Last year, we started “Bliq for passengers,” an app that is currently already used by 80,000+ riders to find the fastest or cheapest ride wherever they need to go. Our vision is better earnings for drivers and better passenger fares, achieved through fostering competition.
We already have colleagues from a total of 12 countries, a truly international, diverse, and open-minded team.
We value teamwork, entrepreneurial spirit, and technology. We work and play equally hard. We've grown 20 times over the past 6 months while improving the lives of thousands of drivers and passengers, and we've got global expansion plans.
If you've ever wanted to join a super-star team and change the world for the better, this is your chance. Apply now, let's get to know each other!
