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Marketing Generalist (m/f/d)

Permanent employee, Full-time · Berlin
Your mission
This role has the potential to give you a breakout success in your career. Bliq is one of the first companies to develop and launch driverless vehicle technology in Europe.
With this role, you have the chance to own and build Bliq’s marketing from the ground up as we launch our driverless vehicle service. You’ll shape how the world understands our product, story, and ambition. This means hard work, hands-on, end-to-end, but with real impact and the potential to achieve something truly great.

Your responsibilities include, but are not limited to
    •    Develop and execute the overall marketing strategy for an early-stage driverless mobility product
    •    Create compelling narratives around driverless technology, cars, and urban mobility
    •    Plan and produce high-quality marketing assets (decks, one-pagers, website content, visuals)
    •    Own content planning and execution across SM channels (themes, cadence, positioning)
    •    Collaborate closely with founders, engineers, and product to translate complex tech into clear value
    •    Drive go-to-market initiatives for physical / hardware-driven products
    •    Move fast, figure things out independently, be creative and opinionated
Your profile
You should apply immediately if this sounds like you
    •    You’ve built, launched, or driven something exceptional. Show us, don’t tell us. Share samples of your work: a personal portfolio or website, or real examples from past roles (product websites, social channels, reels, posts, images, videos. Anything relevant).
    •    Strong intrinsic motivation and a clear will-figure-it-out mindset
    •    You get things done instead of overthinking them
    •    Genuine passion for cars, mobility, autonomous vehicles, and technology in general
    •    Excellent communicator with a strong eye for aesthetics (slides, visuals, storytelling)
    •    Experience marketing physical / hardware products (automotive is a plus, others are fine)
    •    Comfortable working across both strategy and execution
    •    Demonstrates taste and judgment in branding, messaging, and visual choices
    •    Hands-on experience with Canva and Figma, with work samples

Nice to have
    •    German language skills
    •    Experience with CapCut or similar
    •    Technical background or the ability to “speak the engineers’ language”

Tips for a successful application
  1. Read the job description carefully. Don't just fire off a generic application. You are then just wasting your time and ours.
  2. Share relevant work samples. This matters more than a polished CV.
  3. Briefly explain what you bring to the table as a candidate: How is your skill set driving value for the company? How are you making our team stronger?
  4. Don't let AI speak for you. We receive 1000's of applications, most of them written by AI. They all sound the same. Use AI to polish your language or fix your grammar, but don't let it do the thinking for you.

What happens after you apply (simple and fast):
  1. Screening call (15–30 min): If it’s a fit, we’ll invite you to a short call. You learn about Bliq and we learn about you.
  2. Case study: Show us what you’ve got. You’ll work on a real problem via a take-home task, then review it with us. Ideally onsite in Berlin, so you can see the product and meet the team.
  3. Offer: Nailed the case? You’re hired. We may do brief reference checks, then you get a contract and can start as soon as possible.
Why us?
  • Opportunity to work on cutting-edge automotive technology with an experienced and well-funded team
  • Flexible working environment
  • Dynamic team of engineers and operators passionate about mobility innovation
  • Competitive salary and equity participation for the right candidate
  • Work directly with the founders
  • Get real ownership in a zero bureaucracy, zero BS environment
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About us
With Bliq, we are working to bring driverless mobility to European cities.

We started out as a ride hailing company and since our launch, have already processed more than 50+ million trip offers from hundreds of thousands of passengers.

Having established a strong presence in 7 markets across Europe, Bliq is now expanding onto the next frontier: to launch a driverless vehicle service from the ground up. After years of technology development and rigourous testing, this expansion marks a significant milestone as we bring our innovative approach to urban mobility to cities worldwide. Backed by a total funding of more than $35m from notable investors such as NEA and Atlantic Labs, Bliq is poised to redefine the future of ride-hailing.

We already have colleagues from a total of 12 countries, a truly international, diverse, and open-minded team. We value teamwork, entrepreneurial spirit, and technology. We work and play equally hard. We've grown 20 times over the past 12 months while improving the lives of thousands of drivers and passengers, and we've got global expansion plans. If you've ever wanted to join a super-star team and change the world for the better, this is your chance. Apply now, let's get to know each other!
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